A marketing plan is defined as an advertising strategy that businesses use to sell their products or services.
Businesses have finally realized what their customers have always known. If they can’t find the content that makes your product user-friendly and fun, they go to your competitor.
This blog post covers what goes into creating a digital marketing strategy. Without them, you won’t get the traction you need to beat the competition. Also, discover each of the “Five C’s” that must be included to complete your strategy.
To understand how the pieces of a digital marketing strategy fit together, the components are organized into a framework known as the five Cs. They are (1) the company’s strategy; (2) customer experience; (3); (4) content creation, channel promotion, and (5) response check back analysis
Working with the five Cs framework will help you cover all the bases as you create your digital marketing strategy and execute your plan.
Determining the company strategy – Set Business Strategy The first C is the marketing strategy. To create a digital marketing strategy, you should first look at your company’s business goals.
» Get your customers’ attention. Marketers compete fiercely for the attention of their customers. Understand your business model and your brand. Learn about a variety of business models and how to determine what “job” your product is doing.
» Decide which marketing campaign to create.Once you understand your goals, you can choose the right marketing campaign.
» Develop the strongest offers. Learn how to convert leads into customers by creating compelling offers.
The second of the Five Cs is customer experience. The second of the five Cs is customer experience. You need to know what your potential customers will think, feel and do when they interact with your brand. The question your marketing team needs to ask is, “Who are our potential customers and how are we going to serve them as customers? You need to define your target audience and analyze the customer experience.
» Create personas. You define the characteristics of your perfect audience by researching different types of information.”
» Develop the buyer’s journey. You want to understand the journey your prospect takes from being interested in your product to make a sale.
» Sales promotion support. Your sales team faces a confident customer.
Creating quality content – Creating Quality Content The third C is content creation. You should focus on creating quality content (based on your story) that you know your customers want and need. The question you need to ask yourself is “how do we create quality content?” , who will do it and what will that content be?”
Create a content strategy.You need to have both a content plan and a content marketing strategy.”
» Develop content types. You want to make sure you’re making the most of all types of content that’s available to you.
» Know what your customers want.
» Write and tell a story. You have a story to tell that will resonate with your audience.
» Create processes and systems. You know that without documented workflows and procedures, your content marketing efforts will fail.” Target content for each audience. Your business needs to create a library of resources that customers can access without having to contact you.
The fourth C is channel promotion – For your content to have the greatest impact, you need to decide where and by whom your content will be distributed. find our content so they can choose us? You want your content to be easy to find and share. You need to know how to promote your content so potential customers can find it.
» Use search engine marketing. While search engine marketing is ever-changing, its value cannot be ignored.
» Create shareable content. Sharing is key to any content plan.
» Add an email marketing campaign. Everyone loves and hates email. But it’s still a very important tactic to reach customers.
The fifth C is check-back analysis. The focus here is on the metrics you select to determine success or failure. The question to ask yourself is, “Have we met our goals?” You want to re-evaluate your plans and make the necessary changes:
» Re-evaluate your business model and brand equity. They know it’s important to regularly evaluate how things are working. .
» Re-evaluate your content marketing strategy. Obviously, it’s important to determine how well your content marketing strategy is performing.
» Track metrics. It’s helpful to gauge potential new opportunities while tracking your metrics.
» Optimize campaigns for return on investment (ROI). Using split testing and analyzing the speed of your pages is key to optimizing your campaigns.
A mission statement is important and personal. Divide the statement into three parts:
» Who will it serve – the main audience you are targeting
» What solution will you offer – what you will deliver to this audience
» The result – how you will improve it
The Target Audience: Before you determine the characteristics of your persona, you need to identify the niches that will work best for you. In addition to market research, you need to select a very narrow audience. When defining their niche, some companies are afraid of writing someone off. They think they can eliminate an important customer segment. makes this tactic so powerful. By carefully defining your niche, you know you’re speaking to people who are interested in hearing your message.
When you look at your business goals, you want them to align with your content marketing strategy. When those goals don’t align with your strategy, you need to determine what changes need to be made.
» Patagonia’s mission statement: “Build the best product, cause no unnecessary harm, use the business to inspire and implement solutions to the environmental crisis. ”
• Who the company serves: People who love the outdoors Solution: Quality clothing against the elements • The result: Providing great clothing in great working conditions that don’t harm the environment This is an effective one-sentence mission statement that is clear and Patagonia’s commitment defines its customers and the environment.
Ikea Mission Statement: “At Ikea, our vision is to create a better everyday life for many people. Our business idea supports this vision by offering a wide range of well-designed, functional home accessories at prices affordable enough for as many people as possible to afford the low prices
• The result: enabling as many people as possible to have a better everyday life. With this statement, Ikea clearly communicates its desire to help people buy well-designed products. These companies make mission statements seem easy. But they probably put a lot of time and effort into getting it right. A mission statement can help employees serve their customers and take pride in their organization. and your customers, consider adding your mission statement to your website.
Choosing KPIs – After you’ve set your goals, you need to develop key performance indicators (KPIs). KPIs are the metrics you select to determine if you are meeting your business goals. You need them to keep your strategy on track.
Every company has its own culture. Culture determines how and why tasks are performed. If your culture is positive, you are likely obsessed with serving your customers and proud of your reputation. Have you considered how your culture, reputation, and customer service impact your content marketing strategy? You can check below.
Does your company have a content culture (CoC)? Content creation and marketing are at the core of today’s businesses, so it’s not surprising that they can become part of a company’s DNA.
So what is a content culture? It’s the one in which: Content is shared across the organization. People are encouraged to be creative with content. People from all departments can contribute content. The organization has a tolerance for risk and error in the content.
Does that sound like your organization? Or a better question would be: “Wouldn’t you like your organization to work like this? It would be worth trying to move your organization in this direction. Your organization can benefit from a chain of custody in a number of ways. You can get: “Better quality (and quantity) content: People who dare to be creative and be part of a content team create better content and contribute more often. More shared content: People who are proud of the content the organization (and they) create are more likely to share it.” A competitive advantage: A company that cares about content and cares about creating it stands out from the crowd.”
You need to monitor online content to ensure your reputation stays intact. Here are some habits to incorporate into your content marketing strategy:
» Always listen. The conversation about your company takes place 24 hours a day. You must be prepared to react to anything that might affect your customers’ perception of you. Be sure to read review sites and other user-generated content about your business regularly with your customers.
» Monitor your brands and products. Set up alerts for your products and brands. You don’t want to miss any trouble brewing.
» Link all your websites to create a broad perspective. Don’t let your customers search for information about you. Make sure you link all your media and social networking sites.
»Maintain content control. You must have a content control system configured. Make sure your system is up to date so bad or inferior content doesn’t tarnish your reputation. Why should you subject your business to lawsuits or negative press?
»Create and distribute case studies and testimonials. Sound your own horn so others can see your business in a positive light. Case studies and testimonials should be an integral part of your website.
Prepare to hear something you don’t like: You need to make customer service a part of your content marketing strategy. a buzz and requires extra effort. There are several key benefits, including:
» An increase in customer loyalty and retention
» Happier and better informed customers
» A better understanding of your customers’ problems
» An opportunity to offer real solutions
You need content to do this takes your specific needs and distributes them on the following pages:
» Support Sites – View the content you provide to support sites. Is it boring and boring? Your customers want to be entertained and informed.
» Social Media Platforms: These pages may already answer support questions, but do they provide links to interesting help content? Probably not. Remember to link to any content you create for your clients.
» Guest Posts: You probably don’t think about customer service when you submit guest posts. But it’s not hard to align your publication with customer service. Just make it something that “serves” the reader.
» Webinars – You probably have webinar content that serves customers. Reuse as a podcast or video to spread your message. Your strategy should include content aimed at helping your most valuable customers find the information they need.