Little More
About Me.

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About Me

Hi, I am Eli!

Hi, I’m Eli.  I was born in Germany and grew up in a small town in Serbia, where I obtained my Master of Science Degree in Ecology from the University of Belgrade. After few international internships around the world I ended up in Sri Lanka where I joined Base Camp, an eco-tourism company with experts in Biology and Environmental Science that through ethical and sustainable practices gives guests an unforgettable experience in the wild, helps local communities, and preserves the environment through different projects. That is the first time I learned about the importance of marketing and how through social influence I can share my passion and knowledge with more people.

In 2018 I decided to start my online journey and dedicated my time to learning SEO and Marketing from UC DAVIS, University of California, University of Edinburgh and others.

I am living in the jungles of Sri Lanka since 2017. I am an entrepreneur and scientist fueled by a passion for the outdoors, nature, wildlife and simple living.

Besides Litepreneur  I am the founder of Eco&Stylish, BataECO, Ranger, and Simply Ecologist. I consider myself a ‘forever student,’ eager to both build on my academic foundations and stay in tune with the latest digital marketing strategies through research and continued coursework.

I believe that work-life balance and working on your purpose every day is the key to a happy and successful life. My purpose is to create and share my passions and knowledge with you!

Litepreneur is a business blog about online entrepreneurship, building and scaling an online business to create a dream life, with a full-time income and work-life balance, where you have time to enjoy your life the way you want.

I hope you will enjoy reading this blog. Feel free to get in touch with me regarding collaborations, questions, or even for a chat! ​


Building and scaling a profitable online business to serve a purpose and create a fulfilling work-life balance.


I wish for my content to be accessible to as many people as possible, and inspire them to start their own online business journey and make a full-time income.

Core Values




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