Erzsebet Frey (Eli Frey) is an ecologist and online entrepreneur with a Master of Science in Ecology from the University of Belgrade. Originally from Serbia, she has lived in Sri Lanka since 2017. Eli has worked internationally in countries like Oman, Brazil, Germany, and Sri Lanka. In 2018, she expanded into SEO and blogging, completing courses from UC Davis and Edinburgh. Besides Litepreneur, Eli has founded multiple websites focused on biology, ecology, environmental science, sustainable and simple living, and outdoor activities. She enjoys creating nature and simple living videos on YouTube and participates in speleology, diving, and hiking.

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What is the competition?

What is the competition?

Competition and competitiveness are terms that are frequently used both in business and in public discussions about economic entities, their environment, and their performance in accordance with the strategic or political goals derived from business, economic or social goals. But despite the fact that, as Krugman states, “…people who use the term “competitiveness” do so …

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Marketing product

Marketing product

INTRODUCTION TO THE PRODUCT The product is the starting point of all marketing activities. Form.“A product is any object that has an identifiable physical existence. For example: books, shoes, furniture, fruit, etc. represent products DEFINITION OF PRODUCT According to W.Anderson, “A product is a set of utilities consisting of various product features and accompanying services. …

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What is a brand?

What is a brand?

What is a brand? Brand = Personality A brand is defined as a business or a marketing concept that helps people to identify a company, product, or a person. Let’s take a look. Properly managed, the brand does eight things: The brand represents the organization (has a purpose) The brand embodies ethics, attitudes, and affiliations …

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Definitions of promotion

DEFINITIONS OF PROMOTION Promotion or advertising is the marketing communication process that involves information, persuasion and influence. In other words, advertising is a way of “counting” and “selling”. It is a way of creating or influencing the impression that a product exists through various means such as advertising, sales promotions, and personal selling. According to …

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