DEFINITIONS OF PROMOTION Promotion or advertising is the marketing communication process that involves information, persuasion and influence. In other words, advertising is a way of “counting” and “selling”. It is a way of creating or influencing the impression that a product exists through various means such as advertising, sales promotions, and personal selling. According to …
SWOT analysis analyzes your strengths and weaknesses, as well as the opportunities and threats your business faces.SWOT analysis can help your business solve the biggest challenges and find the most promising new markets. SWOT Analysis Framework is a very important and useful tool for marketing management and other business applications. A clear understanding of SWOT …
A marketing plan is defined as an advertising strategy that businesses use to sell their products or services. Businesses have finally realized what their customers have always known. If they can’t find the content that makes your product user-friendly and fun, they go to your competitor. This blog post covers what goes into creating a …
The market for goods and services bought and sold between companies is huge. The business market is much larger than the consumer market, encompassing many types and sizes of organizations that selectively interact and form relationships of varying importance and duration with one another. Although these organizations are often structurally and legally independent entities, a …
Pricing is one of the four elements of the marketing mix, along with product, location and promotion. Pricing strategy is important for businesses that want to succeed by finding the price point where they can maximize sales and profits. Pricing is one of the main elements of the marketing plan. It allows a product or …
Technology has changed the way we live and how we advertise and sell products. Over the past decade, the rise of social media, online shopping, and platforms like YouTube and Netflix have enabled businesses to engage with customers in new ways. The number of people connecting to the internet on a daily basis continues to …
The following are the most significant objectives of marketing and are:1) Creation of DemandThe objective of marketing is to create demand through various means. A conscious attempt is made to find out the preferences and tastes of the consumers. Goods and services are produced to satisfy the needs of the customers. Demand is also created …
Marketing is a comprehensive term and includes all the resources and set of activities necessary to manage and facilitate the flow of goods and services of the producer to the consumer in the distribution process. Marketing refers to the process of creating or directing an organization to successfully sell a product or service that people …
You already know who you want to sell to, but how specific can you be? Do you know the education level or income of your average customer? All good marketing strategies must include a detailed look at your potential customers. One way to get such a detailed view of your customers is to create a …
Before proceeding, it is important to have an answer to the following question: What is Dropshipping? Dropshipping is a retail online model. Instead of stocking products in a store, the retailer buys the products from a third party who ships them directly to the consumer. For the store, this is mostly a manual process. The …
